Successful businesswoman, «Vice Miss Top of Ukraine», coach and author – Olena ILYINA shares her impressions of 2024, talks about achievements, overcoming difficulties, the importance of self-development and plans for the future. Join the conversation!
– Mrs. Olena, this year you have many achievements. Share with our readers the ones that impressed you the most.
– This year I reached many heights, and each of the projects I participated in became really important to me. I am very proud of the fact that I received the title of «Vice Miss Top of Ukraine», was a speaker at Women’s Day and won the «Mark of Quality» award. All my efforts were not in vain, because they contributed to the publication of articles about me in prestigious magazines, as well as to the opening of another salon in Europe.
Besides that, I developed the concept of «Business in Business» and became a professional coach, conducting many sessions for my employees and subscribers. But perhaps the most important achievement for me this year was the realization of a childhood dream. I immersed myself in the world of singing and dancing, and also began to study the Bulgarian language. This year has become a period of growth, self-realization and new discoveries for me!
– What was 2024 like for you in general from an emotional point of view?
– This year flew by incredibly fast for me. I experienced many bright emotions, and perhaps the most memorable moment was receiving the title of «Ms. Top Ukraine». However, not on the first day, but on the second, I realized the fullness of these feelings.
Of course, there were also difficulties. One of my salons was having problems and many people advised me to just close it. But I couldn’t give up so easily. I challenged myself: in two to four weeks, the salon should start making a profit. And, as always, I managed to cope with this task! I am proud of the fact that all the efforts I have put into developing my thinking and worldview now help me find solutions even in the most difficult situations. It is extremely interesting and inspires new achievements!
– Do you feel any drastic changes in your life?
– Change is an integral part of my being, like breathing or the flow of a river. I realize that each new test, each bold attempt to learn something new brings me not only experience, but also a deeper understanding of myself. What used to exhaust me, took away my energy and strength, now no longer occupies a place in my mind and heart. I leave these things in the past, allowing myself to be freed from the unnecessary burden.
Living on this land is a real pleasure, especially when you are constantly moving forward and improving. I am changing, and the world around me is also transforming. The people around me become a kind of mirror that reflects the aspects that I still need to work on. They help me see my weaknesses and strengths opening new horizons for self-development.
Every day is a new chance to become a better version of myself, to get to know my inner world and the surrounding reality more deeply. And I accept these changes with gratitude, because they fill my life with bright colours.
– Olena, thank you for your frankness. However, we cannot but ask about your plans for 2025.
– We all have dreams and ambitions that we tend to keep secret until they become a reality. I also belong to such people. For me, talking about plans is like sharing treasures that have not yet taken shape. I prefer to act and talk about achievements when they have already become a part of my life.
One of the projects that I have been working on for a long time is my book – «Encyclopedia of laser business». This work for me is not just another project, but the result of 17 years of hard training, research and practical experience in the field of laser hair removal and business in this field in general. I have watched this direction gradually lose its weight, and I want to restore it to the importance it deserves.
In the book, I try to share the most important information that will be useful not only for entrepreneurs and specialists, but also for customers. I am sure that many will open up new perspectives and understand how important it is to consciously choose services in this area.
I wish all readers to find their favourite thing and create something truly valuable. For example, I created the international network «LaserZona» and the line of professional cosmetics «LeAr», which give women joy and confidence. We came into this world not to compete and drag each other down, but to support and inspire. Therefore, I urge everyone to strive for high goals together and make this world a better place!